Calling the Sugar Plum Fairy Fat and Other Ways To End Up on the Naughty List!

Back in the mid 1990's I first began getting interested in public health. One of my first areas of interest was around eating disorders, especially among female athletes. Many of you may remember the book that sparked my interest, "Little Girls in Pretty Boxes".

This book focused on body weight/image pressures among female athletes in elite gymnastics and figure skating. The book is heartbreaking, following several athletes along paths of injury and disordered eating...many of which lead to permanent injury or death. Even though the book is almost 15 years old, I sometimes wonder if we've even learned anything from those stories.

On NBC's Today Show this morning, Jenifer Ringer was a guest. She is a New York City Ballet principal dancer, currently playing the Sugar Plum Fairy in The Nutcracker. Her name has been all over the blogosphere in the past week after a critic for The New York Times Dance Section wrote that "she looked as if she'd eaten one sugar plum too many".

In response to the outrage over his comments, the critic (Alastair Macaulay) published a second editorial five days later called "Judging the Bodies in Ballet". His primary argument- judging the body is fair game in ballet. "If you want to make your body irrelevant to criticism, do not choose ballet as a career". And I would assume that he would argue that the same goes for gymnastics or figure skating, where the body is actually part of the art form. But if that is true, how does the cycle of pressure and expectation ever get broken? Are you asking for criticism if you choose to participate in one of these sports?

In public health, we often make much more headway by changing laws/policies versus changing any one individual's opinion. In that spirit, there have been some systemic changes that have made these types of sports safer for young female athletes. For example, a minimum age limit for Olympic competition was enforced (even though some countries have cheated), hoping that it will help with wear and tear on young bodies that can not yet handle the intense training. Changes have been made to make the equipment safer. For example, after many serious injuries occurred on the women's vault in gymnastics, their pommel horse was replaced with a "vaulting table" that was more appropriately sized and padded.

So minimum ages and safer equipment are wonderful, but what will help with the unrealistic body image problem? In her Today Show interview, Jenifer shared that the New York City Ballet has all types of bodies on the roster, including hers that is more "womanly". I guess that's a good start. If ballet companies can model variety and acceptance and strength for their audiences (including aspiring ballerinas), that can begin to change perceptions of what is "normal". And the outrage shown by readers of the critic's comments. I guess that's a good start too.

Shame on you Mr. Macaulay for picking on the Sugar Plum Fairy.

In Honor of World AIDS Day: Can Celebrity "Digital Deaths" Prevent Real Deaths from HIV/AIDS?

Kim Kardashian, Ryan Seacrest, and Lady Gaga are all dead! No, not really...but they are considered "Digitally Dead" for today- World AIDS Day (December 1st). These celebrities and many more joined forces with a charity co-founded by singer Alicia Keys called Keep a Child Alive. The charity provides treatment, love, and support to families affected by HIV/AIDS.

For today's campaign, celebs were pictured in coffins, featured in "last video testaments", and pledging to stay digitally silent on their social media accounts (i.e., on Facebook and Twitter) until their lives were "bought back" by donors reaching a minimum of one million dollars total. Although the images of celebs in coffins were a little creepy, Keep a Child Alive co-founder Leigh Blake says:

"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from? Its about love and respect and human dignity."

It is an interesting concept for a health communication/advocacy campaign. Usually when campaigns advocate via social media, it is done by bombarding their followers with messages and links to donate or sign up to assist the cause. Here, the campaign is trying to motivate donors by having an ABSENCE of the celebrities' voices. How powerful is that absence? Will the public really miss reading celebs tweets and facebook status updates? Apparently so. As of tonight on Twitter, Kim Kardashian had 5,467,107 followers and Ryan Seacrest had 3,683,658 followers. So whether we like it or not, the voices (and silences) of these celebrities matter in our communities.

While I do think the campaign will have large reach, I will say that their coffin posters left room for improvement. I've analyzed health communication campaigns on this blog before, and the key is always- "What is the cue to action? Does the audience know what they are supposed to do after seeing the poster/brochure/PSA?" Well- when I first saw this poster of Kim Kardashian, I had no idea what it was about. I had to Google and read the narrative about the World AIDS Day campaign for Keep A Child Alive. For this blog post, I had to blow the image up over 100% to read the text on the bottom of the poster. It reads,

"Kim sacrificed her digital life to give real life to millions of others affected by HIV/AIDS in Africa and India. That means no more Facebook or Twitter until we buy her life back". Then the charity website and text number were provided to accept donations. In future campaigns, they would want that text to be much bigger. It should not take the audience several minutes, a Google search, and a magnifying glass to figure out what they are supposed to do to help poor Kim get out of that coffin.

Overall, I give this campaign a B+ for creativity in using the "absence" of social media messages and targeting celebrities with a huge following and reach to potential donors.